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Author: Rob Willey

What is a CMS?

Content Management Systems (CMS) make it easy for people without any development skills to keep the content on their websites up-to-date. You’ve probably heard of some of the popular ones, like WordPress and Drupal, but there are many others out there, including Joomla and Adobe CQ. Here’s a list of the most popular CMS out […]

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CZ Move a Success!

CZ Move a success! It wasn’t without some hiccups, but we’ve successfully completed our office move. We’re really enjoying the new office. The management at the new building is exceptional, and the lobby area just underwent a complete renovation. There’s also a large outdoor courtyard with several grills. When the weather’s nice, we often eat […]

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CZ’s Upcoming Office Move

After over 10 years at 3800 North Fairfax Drive, Corporate Zen is moving to a new office at the end of August. This will be Corporate Zen’s second move in its roughly 15 years of existence. Why are we moving? Our landlord decided to sell the office where we are now. Rather than try to […]

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Easy Email Tracking Part 2: Test Your Tracking URL

Part one of this series discussed an easy way to set up email tracking for your campaigns using Google’s URL Builder. After you’ve built your URL (see part one of this post for more on that), you should test it. It’d be a disappointment if you log-in to Google Analytics hoping to see great data […]

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Easy Email Tracking Part I: Using the URL Builder

Why Use Google Analytics? I recently began helping one of CZ’s longtime client’s cleanup and analyze the data in his Google Analytics account. During one of our conversations, he mentioned an email marketing campaign he planned to roll-out. As I struggled to explain how we could use Google Analytics to track the campaign, I realized […]

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