Category: Google Analytics

Easy Email Tracking Part 2: Test Your Tracking URL

Part one of this series discussed an easy way to set up email tracking for your campaigns using Google’s URL Builder. After you’ve built your URL (see part one of this post for more on that), you should test it. It’d be a disappointment if you log-in to Google Analytics hoping to see great data […]

Easy Email Tracking Part I: Using the URL Builder

Why Use Google Analytics? I recently began helping one of CZ’s longtime client’s cleanup and analyze the data in his Google Analytics account. During one of our conversations, he mentioned an email marketing campaign he planned to roll-out. As I struggled to explain how we could use Google Analytics to track the campaign, I realized […]